Welcome to Meducate Academy’s 2nd year running Interactive Workshops at The Pharmacy Show 2024!

We are excited to kick off this event by introducing you to Meducate Academy’s mission—empowering healthcare professionals with essential communication and consultation skills. To start, we’ll provide a brief introduction to our distinguished speakers, all experts in their fields, dedicated to guiding you through this learning journey.

Unveiling the Art of Communication

We’ll delve into the fundamental principles of effective communication, especially within the complex dynamics of healthcare settings. Understanding how to connect with patients through clear and empathetic dialogue is crucial in fostering trust and delivering quality care.

Establishing and Nurturing Rapport in Difficult Conversations

In this session, you’ll learn how to build and maintain rapport during difficult discussions. With a focus on active listening and emotional intelligence, we’ll explore how to navigate these challenging situations while preserving a compassionate and professional approach.

Deciphering the Anatomy of a Poor Consultation (Scenario)

Through a scenario-based analysis, we’ll examine the key factors that contribute to a less-than-ideal consultation. This will allow participants to identify common pitfalls and develop strategies for improvement in their own practice.

Physical Examination for Pharmacists: ENT, Cardio, and Manual Blood Pressure

Next, we’ll introduce the essential physical examinations that pharmacists are expected to perform. From ENT and cardiovascular assessments to manually checking blood pressure, you’ll also learn how to identify critical “red flags” during these procedures.

Showcasing a Model Consultation

We’ll present a live demonstration of a model consultation, showcasing best practices in communication, examination, and patient care. This session will highlight the core elements that lead to successful and effective consultations.

Hands-on Practical Workshops

In the practical workshops, you’ll have the chance to get hands-on experience with guidance from our experienced Associate Clinical Educators. This interactive experience will deepen your skills in both consultation and physical assessment.

Insights from Associate Clinical Educators and Participants

You’ll also benefit from the valuable insights shared by both our Associate Clinical Educators and fellow attendees, fostering a collaborative learning environment.

Interactive Question and Answer Session

Finally, we’ll wrap up with an interactive Q&A session. This is your opportunity to ask questions, clarify any doubts, and engage directly with our experts, ensuring you leave the workshop with a clear understanding of the topics covered.

Have a listen to the conversation or read the transcript below and we will hopefully see you at the NEC in October. We look forward to an insightful and engaging day ahead!

Agnes: Hello, everyone! My name is Agnes, and I’m the Content Lead for The Pharmacy Show, which will be returning to Birmingham on the 13th and 14th of October this year. Be sure to mark those dates in your diary if you haven’t already! I’m thrilled to be joined today by Bob from Meducate Academy. I’m also excited to announce that this will be the second year in a row that Bob and his team will be joining us at The Pharmacy Show to deliver a range of workshops. These workshops are designed to help you enhance your consultation and communication skills over the course of the two days. So, thank you, Bob, for being with us today.

Bob: Great to be here again, Agnes.

Agnes: Wonderful! It’s fantastic to have you with us. For those in the audience who may not have heard about Meducate Academy, could you start by giving us a brief overview of what you do?

Bob: Absolutely. So, I founded Meducate Academy in 2018, and I currently serve as its Director. Meducate Academy was established to fill a gap in the training market, not just for pharmacists but also for other healthcare professionals such as medics, nurses, physiotherapists, and physician associates. Initially, much of our work focused on physician associates, but over time, we’ve seen increasing demand from pharmacists due to the upskilling that’s been happening within the profession. Essentially, we provide medical role players—what we call “Associate Clinical Educators”—who are trained in both clinical and communication skills. We’ve been working with several companies, including ProPharmacy, to help pharmacists refine their consultation and clinical abilities.

Agnes: That sounds brilliant. You mentioned a couple of terms there, “Associate Clinical Educators” and “Medical Role Players.” Could you explain the distinction between these roles for those who might not be familiar?

Bob: Sure. I think many people have some awareness of role-playing, particularly how it can simulate real-life situations. It’s used in various industries, but it’s particularly crucial in medicine. A Medical Role Player is someone who is trained in communication skills—how to effectively gather patient history and navigate complex interactions. As they say in medicine, about 80% of a diagnosis comes from obtaining a good history, so communication is vital.

Now, our Medical Role Players go a step further—they’ve been trained in clinical skills, which is why we refer to them as “Associate Clinical Educators.” They are essentially medical role players on steroids! They simulate real-life medical scenarios, such as difficult conversations or handling challenging patients, and provide detailed feedback. For example, we recently did some work with Wolverhampton University, helping pharmacy students manage scenarios like racism in the workplace. It’s all about refining communication to build trust and achieve positive outcomes in real clinical settings.

Agnes: That’s certainly fascinating. I’m going to throw you a bit of a curveball question here. What are the key benefits of learning through role play compared to more traditional learning methods, like being told what to do in a classroom setting?

Bob: That’s a great question. The major benefit of using role players—especially those who are highly qualified like ours—is that we can simulate scenarios very realistically. Actors, while skilled, need additional training to perform medical role plays effectively. Our role players are trained not only to act but also to give expert, measured feedback. For instance, during a scenario, we might call a “time-out” to pause and dissect what’s happening. We offer feedback on what went well, what didn’t, and we’ll go back into the scenario to practice again with improvements. This iterative learning process is much more effective than traditional learning because students get real-time feedback from professionals.

If you’re role-playing with peers or friends, they might tell you everything’s fine, but we focus on constructive criticism. We’re sensitive in our approach, and the aim is to build confidence without the fear of failure. In fact, it’s a safe space to make mistakes so that when you face these situations in real life, you’ll know exactly how to handle them.

Agnes: That makes a lot of sense. Essentially, students are rehearsing real-life situations, which gives them a toolbox to draw from when they face these challenges in their careers.

Bob: Exactly! That’s what it is—rehearsing for real-life interactions. I always tell students, “You’re not acting; you’re being yourself.” That’s the key: we create an environment where they can safely explore these scenarios. We often get students who say, “I didn’t sign up to be a pharmacist to do acting,” and I remind them, “You’re not acting; you’re practising communication.” By doing this in a safe setting, they can make mistakes without consequences, learn from them, and be prepared for real-world situations.

Agnes: I love that. It’s so important to have that space where people feel comfortable learning from mistakes. And I’ve heard that in your workshops, even those who are hesitant at first eventually queue up to get involved!

Bob: Absolutely. It’s about building that initial confidence. Once participants see how it works and how helpful it is, there’s usually no holding them back. We’ve worked with pharmacists recently who were initially hesitant but soon couldn’t wait to jump into the role-play scenarios. Our job is to guide and motivate them, and once they feel comfortable, they’re all in.

Agnes: That’s amazing! Speaking of workshops, could you tell us a bit more about what you’re planning for The Pharmacy Show this year? What can attendees expect to take away?

Bob: Definitely. We’ve got some exciting things planned. We’ll be focusing on key areas of clinical education, especially those that are becoming more relevant as pharmacists take on broader roles. For example, we’ll cover ENT (Ear, Nose, and Throat) examinations and some basic cardiovascular assessments, like how to listen to the heart and take manual blood pressure. Many people rely on electronic blood pressure machines these days, but there’s real value in knowing how to take a manual reading.

In addition to the clinical skills, we’ll be incorporating communication elements throughout the workshops. These sessions will be quite intensive, but we’ve designed them so that participants can either refresh existing skills or learn new ones. Our team of Associate Clinical Educators will be there to guide everyone through the process. I’m really looking forward to it!

Agnes: That sounds fantastic! It’s clear that there’s a lot to look forward to at The Pharmacy Show. For anyone watching who’s intrigued but perhaps a little nervous, I’d encourage you to check out the website and sign up for one of these workshops. You might start at the back of the room, but I’m sure you’ll be drawn in by how engaging and helpful the sessions are!

Bob: Absolutely! We saw that happen last year, and I expect the same this time around. We’ve got a really experienced team who are not just educators but also performers, so they know how to create a fun and engaging environment. We’re here to help everyone feel comfortable, no matter their level of experience.

Agnes: I’m sure the workshops will be just as popular this year! Thank you, Bob, for taking the time to chat with us and give us a sneak peek into what’s coming. For those interested, head over to the Pharmacy Show website and book a time slot that fits around the other events you want to attend. We look forward to seeing you in just a few weeks!

Bob: Thanks, Agnes. I’m really looking forward to it. See you all in Birmingham soon!

Agnes: Absolutely, thanks again, Bob. Take care!

If you are a Pharmacist and wish to sign up for one or more of our free workshops hit the link here www.thepharmacyshow.co.uk and we look forward to seeing you at the NEC in Birmingham.

Contact Meducate Academy today to take your training programs to the next level.

For an informal chat please get in touch with me: bobspour@meducateacademy.com or on 07870 611850